Tata nano is slated to give mobility to the entire middle class of the county. It will transform our blue and white collar societies to an extent that will be very different from ours let me propose a case - a SEC B family in Lucknow. Typically the mother is a house wife, father- the sole earner gets around about 10K per month.
Here is their life without Tata Nano-
Most of the shopping is done by Mother from the local grocery store
Father typically comes back from work at around 7 PM - the family settles around him and they have prime time TV Dinner
Kids get back to studies/home work, father takes a stroll with his local friends etc
Sundays are for special food (mostly homemade) and occasional visit to Friends and relatives
Now Life with Tata Nano with INR 15,000 down payment and EMI @ INR 1700
Weekend Visits to malls as this is fashionable and now very convenient
Home grocery purchases from malls/super markets ( Reliance must thank Tata for once for increased footfall in its store). Earlie it used to be too messy to shop for grocery in malls, as its transportation to home was a problem
Late evening 'Drives' by Kids & Family (separately) - no longer 'good night at 11 PM'
Weekend picnics to nearby attraction - huge increase in local /inexpensive tourism
many more - just let your imagination roll
This innovation from Tata is far bigger than its size. Its History in making & like cheap reliance phones from Reliance, this will change the way we look, envisage and connect with these great consumers of India.
This car, may in fact start the consumerist aspirations which have been awaited by all corporate. The life is about to change Mr. Tata, and I am grateful to you for giving mobility to our entire nation
Here is their life without Tata Nano-
Most of the shopping is done by Mother from the local grocery store
Father typically comes back from work at around 7 PM - the family settles around him and they have prime time TV Dinner
Kids get back to studies/home work, father takes a stroll with his local friends etc
Sundays are for special food (mostly homemade) and occasional visit to Friends and relatives
Now Life with Tata Nano with INR 15,000 down payment and EMI @ INR 1700
Weekend Visits to malls as this is fashionable and now very convenient
Home grocery purchases from malls/super markets ( Reliance must thank Tata for once for increased footfall in its store). Earlie it used to be too messy to shop for grocery in malls, as its transportation to home was a problem
Late evening 'Drives' by Kids & Family (separately) - no longer 'good night at 11 PM'
Weekend picnics to nearby attraction - huge increase in local /inexpensive tourism
many more - just let your imagination roll
This innovation from Tata is far bigger than its size. Its History in making & like cheap reliance phones from Reliance, this will change the way we look, envisage and connect with these great consumers of India.
This car, may in fact start the consumerist aspirations which have been awaited by all corporate. The life is about to change Mr. Tata, and I am grateful to you for giving mobility to our entire nation
